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Education · Online tutoring

OriginalIQ

Original IQ pairs students across the Gulf with expert tutors and academic consultants. They needed a site that felt as reassuring as a good teacher — clear, credible, and impossible to get lost in.

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Original IQoriginal-iq.com
Sector
Education · Online tutoring
Location
Gulf region (UAE, KSA, Qatar, Kuwait, Bahrain, Oman)
Launched
2025
What we did
Strategy & structure, UX & interface, Front-end development, Motion & interaction
01The brief

Tutoring is a trust business. Parents and students are handing over something that matters, so the site had to answer the quiet questions — who are these people, are they any good, and what exactly happens after I reach out — before it asked anyone to commit.

02What we built

We built a clean, confidence-first marketing site: a focused hero, honest proof (active students, expert tutors, consultations completed), a subjects overview, and real success stories in a testimonial carousel. WhatsApp and a chat assistant sit one tap away so an interested student never has to hunt for the next step.

03The fire

The interface stays calm but never static — sections settle into place as you scroll, numbers count into view, and the testimonial carousel drifts on its own. Movement that builds trust instead of showing off. Exactly the kind of quiet animation that makes a service feel alive.

Shipped
  • Responsive marketing site
  • Subjects & services architecture
  • Testimonials carousel
  • WhatsApp + chatbot lead capture
  • Scroll-reveal motion system

Seeitliveandmoving.

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